We created Paradigm as a place to shop, relax, have fun, and most importantly, a place where you can feel good about your purchases. We set out to create a shopping experience like no other in Annapolis - a store that is upscale without being pretentious, catering to a wide range of ages and sizes, and providing trendy styles that can be worn everyday. We wanted you to have a place to shop that combines knowledgeable service without being overbearing. We have clothes for women that you can't find anywhere else in Annapolis and a shopping environment that beats the mall any day! Come try on clothes, hang out in our lounge, and take time for yourself.

A paradigm is a pattern, an example, a way of thinking, or something serving as a model. We have created a glamorous yet approachable place for shopping. We have searched out clothing for men and women that is stylish yet smart (read: affordable). We've brought the products of extremely talented new and well-known designers to historic Annapolis and the greater Baltimore/Washington area!

At Paradigm, we know that we are just one tiny part of a whole - Annapolis, Maryland, the US, the world. Which is why we also reach out to the community, participating in charity functions and events that benefit more than just our customers. We provide reusable shopping bags. We have a fun and diverse group of employees. We recycle. We avoid high-cost energy and unnecessary waste.

But most of all, we have fun. We love what we do. We love being a part of your life. We want you to love how you feel when you shop with us. You deserve it.